Vietasia's Slideshow

AVA Network | AVACAST.TV

AVA Network | AVACAST.TV
“YES, we are Asian American, mà tôi là người Việt -Nam –Mi”

Viet VIDEO Chat TV! @ AVACAST

Sunday, March 7, 2010

Growth of Online Advertising and Importance of Ad Networks in Vietnam

Growth of Online Advertising and Importance of Ad Networks in Vietnam

Wednesday, February 24, 2010

22 Live Viet TV Network Broadcasts

Sunday, January 24, 2010

VietASIA| VMG INC Company Profile

VIETASIA MEDIA INC | Viet-Cultural
Dialogue through Diversity in Distribution- Media Redefined

www.vietasiamedia.com


CREATIVE TALENTS | FULL SERVICE | MEDIA | CONNECTIONS | DISTRIBUTION

EXECUTIVE SUMMARY


VIETASIA MEDIA is a leading provider in Vietnamese and Asian multimedia, marketing, and creative services. Through our innovative techniques and research, we have developed a platform that delivers realistic measurable results. A client’s return on investment (ROI) should be at the absolute forefront of its advertising efforts. VIETASIA MEDIA exploits all advertising and marketing opportunities in a local, regional, and national Asian & Vietnamese Networks.


VIETASIA MEDIA ‘s network of partners and media outlets equate to unparalleled advertising dollar value. We offer a unique cause marketing paradigm to effectively broadcast your message and build your revenue stream. We cultivate alliances in order to effectively penetrate the market. We offer creative, marketing and solution based strategies customized to fit your commercial, community, promotional and budgetary needs. Our alliance network blazes a fierce communication shortcut between you and your consumers. VietAsia’s Marketing and Advertising network consists of print, radio, television, broadcast, online, mobile and media organizations.


VIETASIA MEDIA specializes in production of Vietnamese centric programming and content distribution. The multimedia libraries consists of over 300 programs varying from dramas, documentaries, Delivering content to media partners can be expensive. Our online distribution platform allows you to deliver content to affiliates in the same quality, with lower infrastructure costs and high speed downloads. This model will soon become the standard. You can be ahead of the curve in distributing your content completely on-demand in a very user friendly manner. This will save you money on the back end. When a client purchases and downloads your content, it is all completely automated and online.


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HISTORY
VietASIA Media, an entertainment, media and boutique service marketing company; founded in 2007 by Nathalie Pham and Mary Nguyen. An organization designed to consolidate all media, marketing methodologies and public relations tools that effectively reach the ever-expanding Vietnamese communities in North America onto a global platform. In a society where the term “Asian’ we understand the market and build business brands. The capabilities of building the groundwork to take the Vietnamese Culture to become an international leader in the global marketplace, is in the hands of the Vietnamese and an open mind. Our full service boutique multimedia approach provides the resources, experience, knowledge and connections to expand business capabilities and help take them to the next level of success.
MISSION STATEMENT

Dialogue through Diversity in Distribution
To provide aggressive exposure while developing innovative solutions to accelerate productivity and the rate of return for you our valued client.

BENEFITS
By selecting VietAsia as your agency of record, your organization will benefit greatly from the improved bottom line earned potential. You will save money on advertising, marketing and promotional costs. Our local, regional and corporate sponsorship and sales packages will produce higher revenue. We are able to identify and create new revenue streams through the use of emerging technologies (broadcast, pay-per-view, online & mobile). Your organization will be plugged in directly into a powerful matrix of mass communication. Our superior marketing strategies will expand the value of your brand while penetrating a larger portion of the target audience.

WHO ARE WE?
VietASIA Media’s staff is seasoned in delivering MULTI-media&cultural brand advertising Campaigns to the entertainment Vietnamese, American, and Asian clients around the nation. We believe in the importance of technology and applying it to the Vietnamese Entertainment Industry. In order to develop effective cross cultural multimedia campaigns we stress the importance of delivering on our clients need.

VietAsia Exploits all advertising and marketing opportunities in local,
regional and national Asian & Vietnamese Networks.

VietAsia’s network of partners and media outlets equates to unparalleled advertising dollar value. We offer a unique cause marketing paradigm to effectively broadcast your message and build your revenue stream. We cultivate alliances in order to effectively penetrate the market. We offer creative, marketing and solution based strategies customized to fit your commercial, community, promotional and budgetary needs. Our alliance network blazes a fierce communication shortcut between you and your consumers. VietAsia’s Marketing and Advertising network consists of print, radio, television, broadcast, online, mobile and media organizations.

VietASIA Media specializes in providing innovative marketing and business solutions to help Vietnamese-owned businesses market and sell their products and services in the mainstream market. We also provide research, education and strategies to help mainstream businesses reach Vietnamese consumers. Our focused is on connecting Vietnamese-owned businesses and mainstream customers enhancing intercommunication by leveraging the power of innovative interactive technologies to generate the highest possible return on your business investment.

WHERE?

VietASIA Media is located within the heart of Little Saigon Bellaire, Houston, TX; one of the third largest Vietnamese population concentrations in the US.

VIETNAMESE Massive |Multimedia | Multicultural
11528 Bellaire Blvd | Suite E| Houston, Tx 77072 USA
(877) 282-2987 Toll Free (832)814-4225 Office

PARTNER
In order to serve a diverse multicultural community and meet the needs of our clients we have partnered up with the Rush Agency Family of Multicultural Marketing. One of the nation’s leading Multimedia and Multicultural Marketing Agencies. There cultural relevance builds brand experiences by exemplifying the many faces of languages of The American. The Rush Agency seeks to illustrate the unique culture of each ethnic group and by identifying the ethnic group within the group. With each branding experience, they design a marketing campaign that brings relevance and brand fluency to any organization. Their unique account planning process makes brands not only culturally intelligent, but comprehensive in their communications – so in turn the consumers can be fluent in the brand.

WHAT WE DO?
VietASIA Media is one of the first unique marketing boutique agency delivering only on advertising, media buys, and production but its entertainment agency consists of the Vietnamese industry’s talented and gifted artists, actors, and performers. VietASIA Media will be the first to reach these targeted markets in which at least 1.64 million Vietnamese command an estimated buying power of $12 billion dollars by the year 2012. VietASIA Media has comprehensive, working knowledge of the Vietnamese population in the Houston, Northern and Southern California and US Nationwide. We can provide the specialized data necessary to reach Vietnamese and mainstream consumers, offering unique and valuable insight. When combined with in-depth research capabilities, we can build a solid marketing plan that delivers quantifiable results.

CREATIVE TALENTS | FULL SERVICE | CONNECTIONS
We know how to sell to Vietnamese consumers. Our bilingual team can help you tackle any challenging projects, including copywriting, brand design, product photography, translation, web building and much more. With a strong basis of understanding, and a deep creative team, VietASIA Media can handle all your marketing requirements. We partner with you as if your business were our own. We assess your individual needs and work to create a plan specifically targeting your audience, and adhering to your time frames and budget. We know what it takes to be successful in the Vietnamese communities: it’s all about making the connection. We have established relationships with key media, civic, corporate, government, sports and arts organizations. Our connections and relationships will help reduce time and costs, and increase and maximize the impact of your exposure.

METHODOLOGY
Fluency Formula: Translation Transfer Model
APPENDIX
Multicultural Questionnaire
APPENDIX


PRODUCT & SERVICES

PRODUCTION TEAM
Analyzes the past and projected expense and cost figures to identify savings.
Consults with current and past vendors to secure the best possible deal
for services rendered
All dollar amounts saved are allocated to expanding on the marketing and
promotional needs

BUSINESS PLANNING
Sponsorship Program Grants
Non Profit Organization Affiliates
Marketing Strategies
Community Involvement

PROJECT SALES & TEAM
SPONSORSHIP Packaging (TV, Dish, Cable & Pay per View Broadcast
Networks, Sponsors, Advertising)
SPONSORS Commercial Production
Program Advertising

MARKETING & PROMOTIONS TEAM
Analyzes past campaigns and expenses to identify better marketing strategies
Identifies NEW Advertising Communication Channels
Creates or works with pre-existing vendors for Marketing & Promotional Materials
Creates Online, SMS and Emerging Technology Marketing strategies
Prepares and implements PR campaigns

MULTIMEDIA & BROADCASTING TEAM
Multimedia & Visual Media
Media Press Kits
Creative Productions
Graphic and Digital Design
Web and Online Element Design

ENTERTAINMENT TALENT AGENCY
Actor, Actresses, and Models
Choreographer
Photographer
Dancers

PUBLIC RELATIONS
Community Outreach
Structure Event Planning
Celebrity Appearances

TRANSLATION SERVICES
Vietnamese English transcription
Captions, Translations

PROGRAM CONTENT DISTRIBUTOR
MEDIA BUYER
Additional Services on a Case by Case basis




CASE STUDY
MFC MEDIA: MISS VIETNAM GLOBAL

Strategy
Leverage the advertising campaign and dollars through primarily earned media.
Increase public knowledge of the wealth of services available through MFC
Increase ticket sales to library either physically or electronically.
Increase sponsorships among businesses and for corporate America; develop packages that fit the needs. Establishing Brand and clear identity.

Project & Marketing Proposal Philosophy
All opportunities, projects and marketing proposals are made in writing and are negotiated and agreed to on a case-by-case basis.
We create, prepare and submit to MFC for approval all advertising/ marketing or event ideas and programs.
We prepare and submit to MFC for approval estimates of costs and expenses associated with proposed advertising/marketing and event ideas and programs.
Agency NEVER commences work on any project or proposal without first presenting and receiving in writing CLIENT approval. After determining the estimated cost, completion or benefit of the proposal, such project shall be subject to MFC's prior approval in writing.

MFC Maintain Control

Compensation
VietAsia performs duties and typically receives compensation on a commission based structure obtained via traditional agency methods such as discounts and brokerages as well as through cost savings, sponsorships and new revenue streams.
PROSPER WHEN MFC PROSPER

Wednesday, January 6, 2010

AVACAST.TV Beta Updates 01/06

PARTNERS INTRODUCTION

THE AVA NETWORK
ASIAN VIETNAMESE AMERICAN
Massive Multimedia Communications Broadcasting Enterprise
Digital | Dialogue | Diversity | Distribution
“YES, we are Asian American, mà tôi là người Việt -Nam –Mi”


MISSION STATEMENT
AVA NETWORK|AVACAST.TV
Today, digital media is the most compelling platform to instantly and effectively reach customers, employees, partners, and students with important information, news, training, and events; it is effective because it preserves characteristics of face-to-face communication and brings both intimacy and immediacy to communications.

INVOLVEMENT
AVA NETWORK (VMG)
We act as a resource for business professionals, employees, immigrants, and leaders of the Asian Vietnamese American communities to expand their careers, success, and aspirations. We create a platform for translation transfer dialogue that promotes a healthy, comical, and challenging opinions, misconceptions, thoughts, commentary, and viewpoints.

OUR MISSION
AVA Multimedia Broadcasting Center
The direction of AVA Network in this business endeavor is to become a ongoing international Radio, Publication, Television, Internet broadcast programming to the Asian American communities throughout the US, Canada, and Asia Countries.

OUR GOAL
AVA NETWORK | AVACAST.TV | CASIV.TV | VIEETY.COM | VIEET.COM (VMG)
We are Asian American, but we are Vietnamese; in language, heritage, manner, and pride. Here in the US we have reached a critical mass where our sense of identity is loss in translation. The search for our continual hold in identity lays the foundation for the US to be more than a mere place of refuge, but more like home. At AVA Network we set the staging ground for bringing the future of Vietnamese Communities to the thriving new generation of our homeland.

Here at AVA Network, Our core values are built upon the following two statements:

THE AVA NETWORK: is committed to inform, inspire, cultivate, and serve to represent its Vietnamese communities for our viewers, Asian Americans, and for all Americans.

THE AVA NETWORK: is committed to demonstrating by our strategic focus that diversity is valued, respected and embraced; We are committed to fulfilling our mission of educating, informing and inspire the entire American public.

AVACAST.TV Beta Updates

AVACAST.TV

01/06/09
VIDEO CHAT TV - Now Live
Internet TV Station

TV Station is a media scheduling application designed to let you create and broadcast your own internet TV station. TV Station allows any user to setup and run their own instant online television broadcast network, including multiple channels, for video and/or audio. Users can setup a custom playlist of pre-recorded video content, YouTube videos, or images and broadcast it to viewers live 24 hours a day, 7 days a week. Users can also stream live video broadcasts in high definition video through Flash Media Live Encoder or directly from the TVStation application itself. Viewers can text chat among each other while watching their favorite show or listening to their favorite song for a complete interactive experience.

Newest features include a more compact viewer friendly interface for instant website embedding, a more user-friendly administrator interface with easier playlist building controls, and 'channels'. Administrators now have the ability to setup and manage multiple channels directly from one TVStation instance, and provide multiple broadcasters each their own secure admin interface access with various degrees of permissions. There is also an uploader with multi-bitrate transcoding (available on our U.S. servers only). Sign up now to see for yourself the powerful possibilities of this interactive application

BECOME YOUR OWN
BROADCASTER Application Launch 01/07/09
Live Video Broadcaster with Chat

Broadcast your live video to any computer worldwide. The Video MicroSite enables you to stream live video and distribute it to millions of customers on the internet. Stream live to your website, and using our viral video player, you can distribute your live stream to popular video websites like MySpace.com and YouTube.

User View of Application


Administrator View of Application

VideoBroadcast v1.5 gives you everything you need and makes it easy to broadcast your live audio/video events


Features Include:

- Ability to broadcast Live and On-Demand video
- Preview and Broadcast Modes

- Built-in Video Recorder

- Live statistics
- Real-time adjustable Video Aspect, Quality, and FPS settings
- Real-time adjustable Audio Quality and Gain
- Video adjustment controls blur, sharpness, brightness, contrast, and saturation
- Real-time adjustable width and height for client receiver interface
- User list w/ kick and ban

Sunday, January 3, 2010

Super Market Love Affair - Brand Advertising Directions

PRESS RELEASE- Supermarket Love Affair


‘”Take a walk on the [BAD] Brand Advertising Direction | side of marketing”

VIETASIA MEDIA GROUP

The Supermarket Love Affair
The mission of the supermarket, like everything in our culture, is supposedly dedicated to one end: choice. But it is not your choice; rather it is the retailer's. It turns out that each inch of space is scientifically calibrated to hold only what you will buy at the highest possible margin


What is VietASIA Media Inc? “Organized Marketing Chaos” It’s your Brand’s products and services injected into a Vietnamese-centric community. Investors are driven by opportunity. In a multicultural world we must seek opportunity through a method of divide and conquer. The world is in constant motion and the race to finding the equation of advertising dollars value in social network revenues models have left marketers in a state of chaos and criticism about its ability to monetize.

The Topic Question for 2010: Who Will Monetize Social Media?

In a world where virtual products & services exist, the value is determined by a system of unrealistic measure. The data retrieve is complied by platforms generated by programs developed by marketers themselves.

VietASIA Media proposes an intricately designed platform to integrate within an enterprise of platforms varying from different media channels. Why do we even attempt to generate virtual non existing revenue models? The VietASIA Media solution is to take the user on a Brand Advertising Detour [BAD]. Yes, BAD, it’s the inner urge to browse, want, and purchase. Supermarkets for decades are known to strategically place products to guide a consumer to purchase them.

For the first time in online user experience history, VietASIA Media will attempt to inject Brands into core values, translation, and diversity of a 1.64 million US Vietnamese demographic with an estimated $12 Billion dollars buying power.

The TRUE ROI experience. Dialogue through Diversity in Distribution- Media Redefined

Brand Advertising Directives BAD Strategies

The Topic Question for 2010: Who Will Monetize Social Media?

In a world where virtual products & services exist, the value is determined by a system of unrealistic measure. The data retrieve is complied by platforms generated by programs developed by marketers to theoretically pinpoint the value of the purchase power.

VMG proposes a unique solution to understanding the thought behind the power of the purchasing mind. While social media experts seek to present buyers with opportunity VMG delivers an intricately designed platform that integrates within an enterprise of platforms to educate, cultivate, and diversify opportunity through various media communication channels. Why attempt to generate virtual non existing models based on past social performances to determine a forecast of revenue. Why not understand the mind thought process and through a series of aesthetically guided platforms take the user on well developed brand advertising plan that ultimately results in a well formulated data capturing solution.

The VMG solution is to take the user on a Brand Advertising Directive [BAD]. Yes, BAD, it’s the inner urge to browse, seek, understand, want, and purchase. Supermarkets for decades are known to strategically place products to guide a consumer to purchase them. For the first time in social media online user experience history, VMG will attempt to inject Brand advertising into core values through a process of translation transfer diversity of 86 million global network, a 1.64 million US Vietnamese demographic with an estimated $12 Billion dollars buying power nationwide.

The TRUTH of [BAD] ROI experience. Dialogue through Diversity in Distribution- Media Vdefined