VietASIA| VMG INC Company Profile

VIETASIA MEDIA INC | Viet-Cultural
Dialogue through Diversity in Distribution- Media Redefined

www.vietasiamedia.com


CREATIVE TALENTS | FULL SERVICE | MEDIA | CONNECTIONS | DISTRIBUTION

EXECUTIVE SUMMARY


VIETASIA MEDIA is a leading provider in Vietnamese and Asian multimedia, marketing, and creative services. Through our innovative techniques and research, we have developed a platform that delivers realistic measurable results. A client’s return on investment (ROI) should be at the absolute forefront of its advertising efforts. VIETASIA MEDIA exploits all advertising and marketing opportunities in a local, regional, and national Asian & Vietnamese Networks.


VIETASIA MEDIA ‘s network of partners and media outlets equate to unparalleled advertising dollar value. We offer a unique cause marketing paradigm to effectively broadcast your message and build your revenue stream. We cultivate alliances in order to effectively penetrate the market. We offer creative, marketing and solution based strategies customized to fit your commercial, community, promotional and budgetary needs. Our alliance network blazes a fierce communication shortcut between you and your consumers. VietAsia’s Marketing and Advertising network consists of print, radio, television, broadcast, online, mobile and media organizations.


VIETASIA MEDIA specializes in production of Vietnamese centric programming and content distribution. The multimedia libraries consists of over 300 programs varying from dramas, documentaries, Delivering content to media partners can be expensive. Our online distribution platform allows you to deliver content to affiliates in the same quality, with lower infrastructure costs and high speed downloads. This model will soon become the standard. You can be ahead of the curve in distributing your content completely on-demand in a very user friendly manner. This will save you money on the back end. When a client purchases and downloads your content, it is all completely automated and online.


___


HISTORY
VietASIA Media, an entertainment, media and boutique service marketing company; founded in 2007 by Nathalie Pham and Mary Nguyen. An organization designed to consolidate all media, marketing methodologies and public relations tools that effectively reach the ever-expanding Vietnamese communities in North America onto a global platform. In a society where the term “Asian’ we understand the market and build business brands. The capabilities of building the groundwork to take the Vietnamese Culture to become an international leader in the global marketplace, is in the hands of the Vietnamese and an open mind. Our full service boutique multimedia approach provides the resources, experience, knowledge and connections to expand business capabilities and help take them to the next level of success.
MISSION STATEMENT

Dialogue through Diversity in Distribution
To provide aggressive exposure while developing innovative solutions to accelerate productivity and the rate of return for you our valued client.

BENEFITS
By selecting VietAsia as your agency of record, your organization will benefit greatly from the improved bottom line earned potential. You will save money on advertising, marketing and promotional costs. Our local, regional and corporate sponsorship and sales packages will produce higher revenue. We are able to identify and create new revenue streams through the use of emerging technologies (broadcast, pay-per-view, online & mobile). Your organization will be plugged in directly into a powerful matrix of mass communication. Our superior marketing strategies will expand the value of your brand while penetrating a larger portion of the target audience.

WHO ARE WE?
VietASIA Media’s staff is seasoned in delivering MULTI-media&cultural brand advertising Campaigns to the entertainment Vietnamese, American, and Asian clients around the nation. We believe in the importance of technology and applying it to the Vietnamese Entertainment Industry. In order to develop effective cross cultural multimedia campaigns we stress the importance of delivering on our clients need.

VietAsia Exploits all advertising and marketing opportunities in local,
regional and national Asian & Vietnamese Networks.

VietAsia’s network of partners and media outlets equates to unparalleled advertising dollar value. We offer a unique cause marketing paradigm to effectively broadcast your message and build your revenue stream. We cultivate alliances in order to effectively penetrate the market. We offer creative, marketing and solution based strategies customized to fit your commercial, community, promotional and budgetary needs. Our alliance network blazes a fierce communication shortcut between you and your consumers. VietAsia’s Marketing and Advertising network consists of print, radio, television, broadcast, online, mobile and media organizations.

VietASIA Media specializes in providing innovative marketing and business solutions to help Vietnamese-owned businesses market and sell their products and services in the mainstream market. We also provide research, education and strategies to help mainstream businesses reach Vietnamese consumers. Our focused is on connecting Vietnamese-owned businesses and mainstream customers enhancing intercommunication by leveraging the power of innovative interactive technologies to generate the highest possible return on your business investment.

WHERE?

VietASIA Media is located within the heart of Little Saigon Bellaire, Houston, TX; one of the third largest Vietnamese population concentrations in the US.

VIETNAMESE Massive |Multimedia | Multicultural
11528 Bellaire Blvd | Suite E| Houston, Tx 77072 USA
(877) 282-2987 Toll Free (832)814-4225 Office

PARTNER
In order to serve a diverse multicultural community and meet the needs of our clients we have partnered up with the Rush Agency Family of Multicultural Marketing. One of the nation’s leading Multimedia and Multicultural Marketing Agencies. There cultural relevance builds brand experiences by exemplifying the many faces of languages of The American. The Rush Agency seeks to illustrate the unique culture of each ethnic group and by identifying the ethnic group within the group. With each branding experience, they design a marketing campaign that brings relevance and brand fluency to any organization. Their unique account planning process makes brands not only culturally intelligent, but comprehensive in their communications – so in turn the consumers can be fluent in the brand.

WHAT WE DO?
VietASIA Media is one of the first unique marketing boutique agency delivering only on advertising, media buys, and production but its entertainment agency consists of the Vietnamese industry’s talented and gifted artists, actors, and performers. VietASIA Media will be the first to reach these targeted markets in which at least 1.64 million Vietnamese command an estimated buying power of $12 billion dollars by the year 2012. VietASIA Media has comprehensive, working knowledge of the Vietnamese population in the Houston, Northern and Southern California and US Nationwide. We can provide the specialized data necessary to reach Vietnamese and mainstream consumers, offering unique and valuable insight. When combined with in-depth research capabilities, we can build a solid marketing plan that delivers quantifiable results.

CREATIVE TALENTS | FULL SERVICE | CONNECTIONS
We know how to sell to Vietnamese consumers. Our bilingual team can help you tackle any challenging projects, including copywriting, brand design, product photography, translation, web building and much more. With a strong basis of understanding, and a deep creative team, VietASIA Media can handle all your marketing requirements. We partner with you as if your business were our own. We assess your individual needs and work to create a plan specifically targeting your audience, and adhering to your time frames and budget. We know what it takes to be successful in the Vietnamese communities: it’s all about making the connection. We have established relationships with key media, civic, corporate, government, sports and arts organizations. Our connections and relationships will help reduce time and costs, and increase and maximize the impact of your exposure.

METHODOLOGY
Fluency Formula: Translation Transfer Model
APPENDIX
Multicultural Questionnaire
APPENDIX


PRODUCT & SERVICES

PRODUCTION TEAM
Analyzes the past and projected expense and cost figures to identify savings.
Consults with current and past vendors to secure the best possible deal
for services rendered
All dollar amounts saved are allocated to expanding on the marketing and
promotional needs

BUSINESS PLANNING
Sponsorship Program Grants
Non Profit Organization Affiliates
Marketing Strategies
Community Involvement

PROJECT SALES & TEAM
SPONSORSHIP Packaging (TV, Dish, Cable & Pay per View Broadcast
Networks, Sponsors, Advertising)
SPONSORS Commercial Production
Program Advertising

MARKETING & PROMOTIONS TEAM
Analyzes past campaigns and expenses to identify better marketing strategies
Identifies NEW Advertising Communication Channels
Creates or works with pre-existing vendors for Marketing & Promotional Materials
Creates Online, SMS and Emerging Technology Marketing strategies
Prepares and implements PR campaigns

MULTIMEDIA & BROADCASTING TEAM
Multimedia & Visual Media
Media Press Kits
Creative Productions
Graphic and Digital Design
Web and Online Element Design

ENTERTAINMENT TALENT AGENCY
Actor, Actresses, and Models
Choreographer
Photographer
Dancers

PUBLIC RELATIONS
Community Outreach
Structure Event Planning
Celebrity Appearances

TRANSLATION SERVICES
Vietnamese English transcription
Captions, Translations

PROGRAM CONTENT DISTRIBUTOR
MEDIA BUYER
Additional Services on a Case by Case basis




CASE STUDY
MFC MEDIA: MISS VIETNAM GLOBAL

Strategy
Leverage the advertising campaign and dollars through primarily earned media.
Increase public knowledge of the wealth of services available through MFC
Increase ticket sales to library either physically or electronically.
Increase sponsorships among businesses and for corporate America; develop packages that fit the needs. Establishing Brand and clear identity.

Project & Marketing Proposal Philosophy
All opportunities, projects and marketing proposals are made in writing and are negotiated and agreed to on a case-by-case basis.
We create, prepare and submit to MFC for approval all advertising/ marketing or event ideas and programs.
We prepare and submit to MFC for approval estimates of costs and expenses associated with proposed advertising/marketing and event ideas and programs.
Agency NEVER commences work on any project or proposal without first presenting and receiving in writing CLIENT approval. After determining the estimated cost, completion or benefit of the proposal, such project shall be subject to MFC's prior approval in writing.

MFC Maintain Control

Compensation
VietAsia performs duties and typically receives compensation on a commission based structure obtained via traditional agency methods such as discounts and brokerages as well as through cost savings, sponsorships and new revenue streams.
PROSPER WHEN MFC PROSPER