AVA Network - the Future for Vietnamese Media?

“Tương lai của người Việt Nam là gì?”
What is the future for Vietnamese?

THE AVA NETWORK
ASIAN VIETNAMESE AMERICAN
Massive Multimedia Communications Broadcasting Enterprise
Digital | Dialogue | Diversity | Distribution
“YES, we are Asian American, mà tôi là người Việt -Nam –Mi”

EXECUTIVE SUMMARY

AVA NETWORK: Massive Multimedia Communications Broadcasting Enterprise
The next generation in technology robust video- Social On-Demand TVAST Broadstreaming solution that gives the Network the ability to deliver corporate communications, increase sales, marketing effectiveness, and measureable results and communities collaboration.
WHERE THE MONEY IS Asian Hispanics
U.S. buying power, 2010 $579 billion $1.1 trillion
Buying power growth, 2005 to 2010 46 percent 48 percent
U.S. population, 2010 15.3 million 49.4 million
Population growth, 2005 to 2010 16 percent 17 percent
U.S. household income, 2004 $58,000 $34,000

AVA NETWORK: provides a powerful solution for producing and distributing highly captivating multi-platform interactive video experiences, quickly and cost-effectively.

AVA NETWORK: provides a unique ability to extend brands to online, mobile and social communities with a Vietnamese tailored experience that takes engagement and viewer participation to a whole new level.

VISION

The AVA NETWORK: a Massive Multimedia Communications Enterprise foundation fosters a culture that embraces multiculturalism and pluralism as its core values. The AVA Network broadcasting communication channels are dedicated to the Vietnamese Communities. The focus remains on a public service media platform that draws the digest possible ranges of cultural and social perspectives of the Vietnamese people that make up our nation. Assembling diverse content is not enough, we believe that it is our responsibility to integrate diversity at all levels, through polices we make, the recourses we provide and the education we promote.

The AVA NETWORK: is a next generation, new media enterprise dedicated to becoming a cultural leader in Vietnamese Asian American Multimedia Multicultural Communication Broadcasting. The AVA Network will ultimately create a vast network of interrelated media and commerce properties in each of the aforementioned industries, which will rapidly produce a plethora of cross marketing channel which will spur the growth of the rest of The AVA Network’s conceived holdings, positioning the company as 21st century multi-industry, post-convergence powerhouse.

MISSION

AVA NETWORK MISSIONS To provide a full spectrum of Asian Vietnamese American produced: news, dramas, educational, historical, entertainment, reality, cultural base high quality digital programming 24/7 Social On-Demand TVAST Broadstreaming Nexus- transmitting throughout the globe.

AVA NETWORK ENVISIONS Massive Multimedia Communication Broadcasting Enterprise- A networking platform that would transform and enhance the lives of Asian Vietnamese American Communities throughout the world, offering rich and fully dynamic multimedia Social On-Demand TVAST Broadstreaming station programs 24/7 catering to satisfy a dynamically growing Vietnamese audience it serves.

OPPORTUNITY

PARTICIPATE | CONTRIBUTE | DEVELOPE | DELIVER
- With a Leading Asian Vietnamese American infused global provider
BRAND | CONTRIBUTE | CHANGE| GROW
- With professional media, marketing and communication services targeted at both ethnic and general Vietnamese markets.

THE VIETNAMESE BUYING POWER -One of the wealthiest and most dynamic Asian communities in the world, the Vietnamese represent significant economic importance in local and global marketplaces.

1. At least 1.64 million Vietnamese command an estimated spending power of $10 to $12 billion dollars within the United States alone
2. Santa Clara County’s Vietnamese population has a buying power of $1.4 billion.
3. 1.2 million Vietnamese are living in the top 10 metros of the U.S.
4. Vietnamese are the fastest growing Asian Group in the US
Growth of Vietnamese Americans (alone) Year Number
1970
N/A
1980
245,025
1990
614,547
2000
1,122,528
2007
1,642,950
2009

VIETNAMESE BUSINESS STRATEGY- Asian Vietnamese Americans comprise a variety of small and fractured markets. Corporate America identifies the Vietnamese by categorizing them into the Asian American Ethnic Group. Though the label remains true to some sense essentially the buying power of the Vietnamese people and their true value on the return on investment (ROI) to the domestic and international marketplace is heavily under reported.
TRANSLATION TRANSFER- The language barriers between first Vietnamese American generations and present generations makes it difficult for the Vietnamese communities to connect; especially for broadcasting where programming is primarily in the native language, often times leaves a handful of broadcasters serving narrow segments of the population. Therefore, statistically leaving the Vietnamese Broadcasting Networks to lack sufficient recourses to potential monetary value and investment funding to fund and capture correct data reporting.
PROBLEM: AMERICA’S BARRIER TO THE VIETNAMESE- Marketers sometimes overlook opportunities in the Vietnamese Communities because of its lack of reliable information regarding their consumer needs, lifestyles, language usage, brand preferences, and other important characteristics to guide their marketing strategies. The absence of reliable marketing data stems in part from the relative absence in research firms with the required staff and software technology to collect information from Asian Vietnamese American consumers and firms in their native language. Ironically, large proportions of Asian Vietnamese Americans prefer to communicate in their native language when given the choice, despite being highly educated and proficient in the English language.
SOLUTION: THE AVA NETWORK- In order to expand and acquire the Vietnamese Community it is critically important to understand the fundamental and subtle cultural differences of the Vietnamese person and the Vietnamese consumer. Through the translation transfer process- defining how and what affects multicultural consumer buying habits. The AVA Network has identified with the problem, understands the cultural differences and lack in language translations; in turn created a unique resolution to a complex problem; opening the doors to opportunities for local, regional, national, and global businesses to help develop and execute Vietnamese-centric strategies- to place their product and services in the forefront of the buying minds of a very powerful – and growing – buying demographic.

INVESTMENT ADVANCEMENT

PARTICIPATE | CONTRIBUTE | DEVELOPE | DELIVER
- With a Leading Asian Vietnamese American infused global provider
BRAND | CONTRIBUTE | CHANGE| GROW
- With professional media, marketing and communication services targeted at both ethnic and general Vietnamese markets
THINK LOCAL, REGIONAL & GLOBAL VIETNAMESE-The Vietnamese are unusually mobile and have developed extensive, worldwide business and personal networks. At AVA Network, we created the Social On-Demand TVAST Broadstreaming Nexus to encourage the communication channels between the Vietnamese and Marketers to leverage their mobility and networks to Position and Brand the products and services you provide. Think direct marketing, viral marketing, word-of-mouth, and grassroots. Measure and track the results. We can take your message – and your name, products and services – wherever they are.
THE ENTERPRISE

DIGITAL | AVA Network
Asian Vietnamese American Broadcasting
Builds bridges for the past, present, and future of Vietnamese Culture through communication channels

DIALOGUE | VietASIA
Multicultural Media Agency
Explores Vietnamese Networks through the process of translation transfer– Vietnamese<->English

DIVERSITY | VIETiAM
Online Social Communities Network
Educating, relating, and understating the Vietnamese Communities by developing from within

Distribution | AVACAST
TVAST Broadstreaming Nexus
The ability to transmit high quality video- Social On-Demand TVAST Broadstreaming to a global audience

THE AVA NETWORK already has earned its reputations as a reputable and socially responsible public broadcasting network serving the Asian Vietnamese American population in the U.S. and all other operating countries; as well a growing influence in Vietnam. The AVA Network can easily poise itself into the new business venture enterprise. Due to the market demand, AVA NETWORK can also expand its market share of dish TV network in the U.S. and all other operating countries rapidly and effectively without much delay prohibited by the necessary infrastructure or distribution channel comparison to other competitors. By solving the problem that the current distribution channel has, by offering full 24 hours programs will win over the current AVA Network subscribers of other cable subscriber to AVA NETWORK dish network, within a few months time from the initial inception of its venture.

Here at AVA Network, Our core values are built upon the following two statements:

THE AVA NETWORK: is committed to inform, inspire, cultivate, and serve to represent its Vietnamese communities for our viewers, Asian Americans, and for all Americans.

THE AVA NETWORK: is committed to demonstrating by our strategic focus that diversity is valued, respected and embraced; We are committed to fulfilling our mission of educating, informing and inspire the entire American public.

“YES, we are Asian American, mà tôi là người Việt -Nam –Mi” (I am Vietnamese American)