THE PERFECT MULTImedia&cultural BRAND EXPERIENCE
In a make believe perfect world there would exists: ONE unified language to transition in between the multicultural communication channels; it would converse through the multi-ethnic native tongues; as it seeks to define itself through the dialect translations of the language, culture, and diversity; the ONE unified phrase would contain its original meaning to input a universally understood message. The truth is, we do not live in a perfect world that has one unified language. The Ethnologue lists about 7,200 main languages in its language index and distinguishes about 39,391 alternate language names and dialects. Languages live, die, move from place to place, and change with time. Conversely, any language that is in a continuous state of change is known as a living language.
The living language brings back a focus on the importance of creating cultural relevance. When asked “What ethnicity do you identify as” Five groups appear: White, Black or African American, American Indian, Asian, and Hispanic. The research and data collected determines what we eat, wear, watch, hear, and essentially our Branding Experience.
If language is the major factor in determining the Brand Experience than we must take into perspective the various multicultural groups and identify them by their language. There are said to be 56 ethnic groups in the world.
How does your organization measure up in its marketing campaigns towards multicultural ethnic groups?
THE PERFECT SOLUTION TO A MEDIA UNIFIED VIETNAMESE COMMUNITY
THE PERFECT ANALYZER TO BRAND ADVERTISING REACH OF A VIETNAMESE MARKET
THE PERFECT CONNECTOR FOR A VIETNAMESE LOCAL, NATIONAL, AND GLOBAL NETWORK
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